Portfolio of Impact
How one simulation became a platform: the projects through which Project Umeed by MK tests whether storytelling and technology can genuinely move people to act.
Flagship innovation
What started as a way to explain a research finding became the organisation's cornerstone — and the clearest evidence that empathy can be designed for.
Flagship simulation — Live
An immersive educational simulation in which visitors step into the life of a young woman navigating education, healthcare, family expectation and opportunity. Built as an exhibit rather than a game, with researched pathways and reflective epilogues.
Direct service — Ongoing
A volunteer-run assembly and distribution programme for hygiene and personal care packages, delivered through schools, clinics and community partners with a plain-language health guide in every kit.
Platform — Live
The atlas, archive, learning library and action network that grew around Her Choices — turning a single simulation into a durable route from understanding to contribution.
4,200+
Simulation visits
512
Kits assembled
14
Countries reached
5
Student chapters
